The success of Fashion Targets Breast Cancer in the United States inspired partnerships between the CFDA Foundation and the leading breast cancer organizations in Brazil, Argentina, United Kingdom, Australia, and Iceland. Currently, there are active FTBC campaigns in Australia, Brazil, Canada, Greece, the United States, and the UK. Campaigns are being planned in nearly a dozen other countries, including China and Japan. In addition, a number of international sponsors are entering negotiations regarding worldwide sponsorship programs. To date, the sale of over two million FTBC t-shirts, printed in various languages, has netted nearly $20 million for breast cancer research, education, screening, treatment, and patient support worldwide.

The Fashion Targets Breast Cancer initiative entered a new chapter in the United States in 1999 when Saks Fifth Avenue and the CFDA partnered to kick off National Breast Cancer Awareness Month with a nationwide shopping weekend to benefit FTBC. The shopping weekend continues to be one of Saks' largest fundraising events, raising over $6 million. A new version of the now-famous, blue “target” icon t-shirt is sold nationally for FTBC each year.

For the fourth consecutive year, Saks Fifth Avenue will host this charity-driven shopping weekend in all of Saks Fifth Avenue’s 61 stores across the country, as well as in the 51 OFF 5th outlet stores and saks.com from September 18-21.

Other FTBC products available this year at Saks will include a Coach tote bag and a charm bracelet designed by Robert Lee Morris, with additional charms created by Stephen Dweck, Diane von Furstenberg, Lisa Jenks, and Betsey Johnson. This year’s T-shirt, designed by Ralph Lauren, is a blue and white with _ length sleeve cotton Lycra® blend tee with the FTBC logo in the center.

The Fashion Targets Breast Cancer name and logo are licensed by the Council of Fashion Designers of America/CFDA Foundation.